Scalestate.ai

How it works

From project to qualified buyer

Every step is designed to turn international demand into concrete sales conversations.

Step 1

Project analysis

We analyse the project, the units, the pricing and the commercial opportunities.

  • Analysis of units, pricing and margins
  • Clarity on the strongest selling points
  • Realistic monthly sales targets

How this works

We review the entire project: unit types, pricing, delivery and target markets. That results in a concrete commercial plan.

Project analysis

The Gold Residence · Bali

Live
Units24 villas
Price range€230k – €310k
Target marketsNL · DE · AU · SG
Sales target3 units p/m

Step 2

Positioning

We define the audience, the investment proposition and the sales narrative.

  • Sharp audience and buyer profile
  • Investment and lifestyle proposition
  • One consistent sales narrative everywhere

How this works

We define who the project is for and which story convinces that buyer. That story is used on the website, in ads and in follow-up.

Positioning

Buyer profile and narrative

Live
Primary buyerInvestor 35–55
MotiveYield + personal use
Core promiseManaged returns
ToneCalm, premium

Step 3

Website and sales materials

We build the project website, landing pages and required sales content.

  • Project website with all project information
  • Landing pages per target market
  • Professional project brochure

How this works

Every interested buyer lands on a project website that explains the project in full and invites an immediate enquiry.

Project website

thegoldresidence.com

Live
Project pageLive
Unit overview24 units
BrochureDownload
Enquiry formActive

Step 4

Campaign launch

We launch campaigns in relevant international target markets.

  • Campaigns in several countries at once
  • Ad creatives and video
  • Continuous optimisation on cost per lead

How this works

We launch ads aimed at buyers in your target markets and adjust daily on quality and cost per enquiry.

Campaigns

Meta · active

Live
Reach184,200
Enquiries96
Cost per lead€31
Active markets4

Step 5

Lead follow-up and qualification

Every enquiry is followed up immediately via WhatsApp, email and AI, then qualified.

  • Response within minutes, evenings included
  • Personal conversation over WhatsApp
  • Automatic qualification on budget and intent

How this works

Every enquiry receives an immediate personal message. The AI agent asks the right questions and filters who is seriously interested.

WhatsApp follow-up

AI agent · online

Live

Hello Daniel, thank you for your interest in The Gold Residence. May I ask you a few short questions?

Yes, sure.

Are you looking for personal use or investment?

Investment, budget around €280k.

Step 6

Sales conversations

Serious prospects are scheduled for a conversation with your sales team.

  • Only conversations with qualified buyers
  • Scheduled automatically in your calendar
  • Phone, online or on location

How this works

If someone meets the criteria, the AI books an appointment straight into your calendar, including reminders and all background information.

Appointment scheduled

Phone, online or on location

Live
DateMon 14 Sep · 10:00
BuyerDaniel Meijer
Budget€280,000
InterestVilla type B

Step 7

Optimisation and reporting

We improve campaigns and follow-up based on data and report continuously.

  • All leads, notes and status in one CRM
  • Insight per campaign and per target market
  • Monthly reporting and adjustments

How this works

You continuously see what campaigns deliver and where buyers drop off. We use that to improve ads, follow-up and sales conversations.

CRM and reporting

Pipeline this month

Live
New leads96
Qualified38
Appointments15
In negotiation4

Full-Service Sales

Optional extension

We act as your international sales team. From the first click and qualified appointment to sales calls, nurturing, closing and deposit handling. Ideal when you have no sales capacity of your own or want to outsource the full follow-up.

Optional extensionSales calls and follow-upBuyer nurturingContract supportClosing and deposit handlingOn top of Buyer Acquisition

What this looks like

After the qualified appointment we take over the sales conversation: sales calls, long-term nurturing, closing support and deposit handling — only when you choose this optional extension.

The complete commercial chain

Project01
Positioning02
Project website03
Campaigns04
Enquiries05
WhatsApp and AI follow-up06
Qualification07
CRM08
Sales appointment09
Sold10

Want to reach more international buyers?

In a free appointment we discuss your development, available units, current sales approach and commercial opportunities.

Book a free appointment