Scalestate.ai

Services

Everything needed to sell your project internationally

Seven components, one system: from positioning, project website and brochure to campaigns, lead follow-up, sales appointments and optional full-service sales.

Project positioning

We translate your development into a clear and convincing investment proposition, bringing location, design, returns and commercial advantages together into one strong sales story.

  • Project positioning
  • Defining the ideal audience
  • Investment proposition
  • Sales narrative
  • Project presentation
  • Returns, location and distinguishing features

What that looks like

A 6–10 page positioning document with the audience profile, core message, return story and the arguments that set your project apart.

Project website

We build a professional project website that informs and convinces potential buyers and turns them into concrete enquiries. Every page is designed around conversion and sales.

  • Project presentation
  • Available units
  • Floor plans
  • Pricing
  • Renders and imagery
  • Location information
  • Return calculator
  • Brochure request
  • Appointment form
  • Multilingual website

What that looks like

A multilingual project website with unit overview, floor plans, return calculator, brochure request and calendar integration for viewings.

Project brochure

We create a visually compelling, informative brochure that clearly presents the project and is ready to share with prospects, partners and brokers. Digital, printable and aligned with your brand identity.

  • Visual design
  • Project story
  • Unit overview
  • Floor plans and renders
  • Location and surroundings
  • Investment proposition
  • Digital and printable version

What that looks like

A professional project brochure in PDF and print with project story, unit overview, floor plans, renders and return information.

Online marketing

With targeted campaigns we reach investors and buyers in selected target markets. We test different propositions, audiences and ads to generate a steady flow of new enquiries.

  • Meta Ads
  • Google Ads
  • LinkedIn
  • Retargeting
  • Email marketing
  • Partner networks
  • Content and video
  • Campaigns in the Netherlands, Belgium, Germany and other target markets

What that looks like

Ad sets per target market with video and renders, plus retargeting and an email flow for every brochure request.

Lead follow-up

An enquiry only becomes valuable when it is followed up properly. Every lead receives a fast response via WhatsApp and email, is qualified and, where possible, scheduled directly for a sales conversation. All leads, notes and data are managed centrally in a complete CRM accessible via desktop and mobile app.

  • Instant WhatsApp follow-up
  • Automated emails
  • AI qualification
  • Answering first questions
  • Sending the brochure
  • Checking budget and buying intent
  • Re-engaging unresponsive leads
  • Scheduling appointments
  • CRM and pipeline management
  • Complete CRM system
  • Every lead tracked and managed
  • Notes and data stored
  • Access via desktop and mobile app

What that looks like

A complete CRM where every lead, note and appointment is central, with real-time access via desktop and mobile app for you and your sales team.

Sales support

We guide prospects from first enquiry to a qualified sales conversation. Legal handling and the final transaction remain with the developer and their local partners.

  • Qualifying leads
  • Intake calls
  • Scheduling video calls
  • Supporting sales presentations
  • Scheduling viewings
  • Continuous follow-up
  • Reporting on sales opportunities

What that looks like

A weekly pipeline of qualified prospects with call notes and scheduled video appointments in your sales team's calendar.

Full-Service Sales

Optional: we act as your international sales team. From the first click and qualified appointment through sales calls, nurturing, closing and deposit handling. Ideal when you lack your own sales capacity or want to outsource the complete follow-up.

  • Optional add-on
  • Sales calls and follow-up
  • Buyer nurturing
  • Contract support
  • Closing and deposit handling
  • On top of Buyer Acquisition

What that looks like

We take over after the qualified appointment: sales calls, long-term nurturing, closing support and deposit coordination — only when you choose this optional add-on.

What stays with the developer

We handle the entire commercial front end. The developer or local broker completes the transaction legally.

  • Legal advice
  • Contracts
  • Due diligence
  • Transfer of ownership
  • Local permits
  • Final closing
Book an appointment

Want to reach more international buyers?

In a free appointment we discuss your development, available units, current sales approach and commercial opportunities.

Book a free appointment